Bond. James Bond. More than a spy – Her Majesty’s project manager
Social media is difficult, to say the least. Multitudes of factors come into play to give your campaign the intended effect or not. Only some can be predicted and controlled. We put a lot of time and care into our work trying to tip the scales in our favor to deliver the right message, at the right time, to the right audience.
Yet, at the end of the day, amongst the countless content strategies employed, the most important thing is to keep delivering content and keep your profile both active and interesting. To be perfectly honest though, without retaining a dedicated social media manager, it is a serious challenge maintaining this momentum despite the competing priorities of our work.
It is however an essential part of doing business in the digital economy. So luckily, at least on Twitter, for those in between times, content does not always need to be totally serious. The precedent is certainly already there – many government organizations and Fortune 500 companies have been doing it for literally years. You can too. Generally, it doesn’t need to take a lot of time. We come up with our posts while we have a coffee or lunch while having a laugh – usually something goofy but somewhat relevant. It can get more intricate depending on your inspiration and availability, but this is a great way to get started. In the least you are transmitting the unique personality of your organization and encouraging engagement. At the same time, you might fish out new connections with a hashtag or just by feeding the algorithm itself.
So, go ahead and get your social media moving again or just do it for the laughs. Inspiration – shaken, not stirred!