Project STAY

Still Tourism Around Yard

Web page:

Europe has experienced a decline in the profitability of traditional agriculture and livestock farming, increasing depopulation and an aging rural population. Multifunctionality is a strategy to combat this trend, and the bet for agrotourism and rural tourism is one of the oldest, showing one of the greatest potential profitability.

Currently, the concept of rural tourism acts as an umbrella for tourist modalities which have a common setting but show different characteristics both in terms of tourist supply and demand.

The requirements for starting up and managing rural tourism businesses therefore entail specific and adapted training needs. This is particularly important for people running farms, who usually do not have a business background.

By providing the necessary training and promoting rural experiences, STAY aims to support the development of agrotourism and meet the evolving demands of tourists in a digitally-driven world.

Our role in the project

Proposal writing

PM & development

Web page

Quality assurance & evaluation

Administrative & financial management

Project objectives


To provide farmers and livestock breeders with training tools.


To raise awareness of the tourist value of the cultural and natural heritage of the area.


To promote a proactive entrepreneurial spirit, encouraging the diversification of agricultural activities through multifunctionality (agrotourism).


To offer an opportunity to retain young people in rural areas and motivate the exchange of experiences among participants and across territories.

Main results

Summary Report

Summary report about the historical and current situation of agrotourism in consortium countries.

Case studies

Case studies of successful European agrotourism initiatives.

Training curriculum

A specific professional training curriculum to be inserted into agricultural or tourism training programmes (universities, VET, MOOC).

E-learning platform

An e-learning platform for professionals and entrepreneurs in the field of agrotourism, with introductory videos, training modules and self-assessment.

Expected impact

The project aims to have a positive impact on society, especially its target audience by:

  • Fostering the  employment of farmers in their agrotourism business to increase the farm’s economic viability and sustainability.
  • Combating  rural abandonment and aiding generational renewal in the countryside.
  • Providingauthentic experiences in the rural environment led by those who live and work in the countryside, with the rural world and local products being a fundamental part of the offer.